The successful VERO MODA VERY brand has now take a new step into all things contemporary – it has been transformed and is now known as Y.A.S.
The change was made in order to achieve a stronger and clearer brand position, thus allowing for further extension of the range with upgraded fabrics and even more fashion-forward designs. The core of each collection is the passion for luxurious fabrics and the joy of contemporary shapes, adding a touch of understated coolness to fashion, style and personal expression.
Y.A.S is made of the independent girl who adds personality and edge to everything she chooses to wear. She enjoys a feeling of understated cool, dressing up in contemporary fashion, luxurious fabrics, and the feeling that every detail is designed with her in mind.
Y.A.S. will feature eight collections a year and will also cater for express collections. The collections will be available in selected VERO MODA stores across Europe as well as in wholesale shops starting with the Autumn-Winter 2013 season.