The S.A.D. Day

“Singles Awareness (or Appreciation) Day” (S.A.D.) is a humorous holiday, celebrated on February 14 (although some prefer the 13th or the 15th to get away from the commercialism associated with the 14th). It serves as an alternative to Valentine’s Day for people who are single, that is, not involved in a romantic relationship. Some people who observe S.A.D. do so out of spite for Valentine’s Day.

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On Singles Awareness Day, single people gather to celebrate or to commiserate in their single status. Some want to remind romantic couples that they don’t need to be in a relationship to celebrate life.

Common activities during Singles Awareness Day include events for the singles, traveling, volunteering, treating oneself to popular activities, gathering of family and friends, and gift giving for oneself. One increasingly popular activity is to travel to Brazil and witness the Brazilian Carnival, coupled with the fact that Brazil doesn’t celebrate Valentine’s Day on February 14, but in June. Both factors provide a temporary getaway from the Valentine’s holiday and substitute it with another celebration.

On this day many people wear green, as it is considered to be the ‘opposite’ of red. Another popular option is an absence of color (black), to symbolize an absence of celebration.

Therefore celebrate the fact that you are single and free to do whatever you want with whomever you want, and get a taste of life.

Valentina Teodora Dumitrache

Beauty and Leisure Journalist

I am a current student, enrolled in the BA Marketing and Management Communication program at Aarhus University. Likewise I am a lover of the finer things in life and would describe myself enthusiastic art critique/ amateur. In addition to this, I like to observe the things around me: people, surroundings, places, services and goods. And I am happy to share my experiences with others in order to increase awareness, and to provide a truthful opinion without any lies. P.s. I love chocolate. And heels.

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