Swedish multinational retail-clothing company Hennes & Mauritz, better known as H&M, is launching a new organic cosmetics line. The manufacturer is already producing and selling a number of cosmetics items, however this time the company is preparing to launch eco-friendly line of organic cosmetics, called ‘Conscious’.
The new product line is expected to include a total of 30 items. The collection will present a new type of make up products, such as lip balms, facial masks, retreat masks as well as body and hair products, such as body oils, shower gels, hair shampoos and more. Product range is EcoCert-certified and packaging will be made out of recycled materials. The French certification body requires the use of substantial amounts of natural and organic ingredients, environmentally-friendly processes, and prohibits the use of many synthetic ingredients. H&M has said that products from the Conscious Beauty line will be silicone-, GMO-, paraben- and synthechic fragrance-free. Product prices will range from 4.5 eur to 10 eur.
The new organic cosmetics line is expected to reach the stores by the end of February.