Last year Adidas teamed up with Parley, an organization raising awareness against ocean pollution. Both companies teamed up to design a shoe made from up-cycled marine plastic to launch a limited-edition running sneaker. After releasing the first sneaker prototype made from repurposed ocean waste in 2016, Adidas and Parley designed a soft-looking running sneaker made from plastic rubbish.
Adidas x Parley collection was launched in 2016, where the first running shoe prototype called “Adidas x Parley” was presented to the public. This year, both companies took a step further and presented yet another version of a running shoe – UltraBoost. Adidas’ latest running shoe version is subtle, comfortable and soft-looking at the same time reminding the “wave” due to the blue stitching that evokes the sea. The shoes are made almost entirely from plastic found in the ocean – the new limited-edition shoe’s upper is made from Parley Ocean Plastic and illegal deep-sea gillnets retrieved by the non-profit Sea Shepherd during a mission to protect sea life in the Southern Ocean.Through collaboration, however, only 7,000 pairs of the UltraBoost Uncaged Parley pairs will be made. Unlike the Adidas x Parley Silhouette, where 100 first pairs were given away through an Instagram contest, this one you will actually be able to purchase for $200.
Following the release of shoes made from ocean plastic, Adidas has yet again teamed up with Parley to create a collection of swimwear that is also made from upcycled fishing nets and debris. The ocean plastic is turned into a technical yarn fiber called Econyl that offers the same properties as the regular nylon used to make swimwear. Adidas design director Roger Hahn commented that a huge amounts of research is being conducted to collect insights from leading athletes to follow the highest standard swimwear that is resistant to extended periods in chlorine water.
According to Parley, “the majority of the plastic in our oceans is broken into small pieces 1/4 of an inch or smaller and scattered over massive areas.” Waste plastic is a growing concern among both designers and environmentalists who have started creating products to help raise awareness of the problem proposing solutions on how to minimize waste.
What’s your take on pollution and repurposed plastic – would you use clothing and footwear made of recycled materials?