Sashede: A Brand Of A Talented Estonian

In the fashion industry, once you have made it in a prominent city, you have arrived. Designer Viktoria Naumenko is breaking into London’s fashion scene with her brand Sashede. Her new line is an exclusive prêt-à-porter blending sophistication with modern trends to create new timeless pieces.

Fashion designer Viktoria Naumenko

Fashion designer Viktoria Naumenko

Naumenko’s strong passion for design, quality and brand development led her to found the label. The 24 year old, Estonian-born woman began her career as a stylist in the south of France and she has always harboured a love of clothes. “My inspiration towards elegance and quality wardrobe pieces led me to continue styling for private clients when I returned back to Estonia.”, says Viktoria, who got inspired by working with clients and decided to dedicate her life to founding a successful clothing empire.


Sashede’s spring collection features black dresses made from beautiful jacquard fabric that creates an exclusive and intriguing piece. Sashede features ensembles for every occasion. The label is focused on maintaining high quality standards from design to production. The clothes are manufactured in Estonia highlighting Naumenko’s lasting connection to her home country.



Sashede is marketed towards women of all ages and it seeks to provide its clients with elegance and comfort. The brand’s style promotes self-confidence with a timeless edge. Sashede is also practical: pieces can be worn for more than one season and easily remixed with new accessories. The style embraces women’s natural self-confidence with a spark of desire for fresh and edgy clothing while remaining timeless.”, Viktoria explains about her collection.

 Sashede poster

Are you thinking of founding the next big fashion house? Naumenko has some advice: “Be determined and live what you love and just go for it.”

Kait Bolongaro

Freelance Journalist

I am a freelance journalist and photographer who is addicted to traveling and developing new stories. Currently studying Masters in Journalism and Media Across Cultures in Denmark. Addicted to loves chai lattes, long chats with friends, dancing and cat videos. To follow her on my journeys, check out my webpage and Twitter account.

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